Media Training Update w/c 11th December

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Good morning – it’s Monday 11th December.

The week ahead…

Monday: The Covid-19 inquiry kicks off the final week of Module 2 hearings with an all-day session with Prime Minister Rishi Sunak

Tuesday: The government’s flagship immigration policy heads back to the Commons for a second reading

COP Final Agreement

Wednesday: UK GDP monthly estimate

Thursday: European Leaders meet (and Friday)

Bank of England interest rate decision

Friday: Jon Venables parole decision deadline

Sunday: Chile holds referendum on new constitution

Writer and poet Benjamin Zephaniah was remembered (quite rightly) as a “titan of British literature” after his death last week aged 65.

But here’s a reminder of how The Sun wrote about him in 1987 when he was being considered for a poetry professorship at Cambridge.

(Source: @SamiraAhmedUK)

“Hey everyone, yesterday just before the top of the hour I was joking around a bit with the team in the gallery…”

…is the start of a sentence that never, ever ends well.

“I was pretending to count down as the director was counting me down from 10-0…including the fingers to show the number…When we got to1 I turned my finger around as a joke and did not realise this would be caught on camera.”

Maryam Moshiri, an icon and figurehead for our times.

“A woman from West Reading whose parents owned a Christmas tree farm has been named Time’s Person of the Year.”

Excellent work from the Philadelphia Inquirer, well and truly putting the “local” into a global icon.

READ MORE

On the Inside Edge website – Tony’s A-Z of media training: 

E is for Edge:

A word that’s close to our hearts of course, and an ingredient that every good on air conversation contains. It’s the things that sharpen a guest’s contribution, that cuts through all the stuff people might be doing to reach the audience. It can be in the way you talk – that concern you bring to a troubling subject for example. In terms of content – that specific and telling example or a stonking stat are both ways to sharpen the conversational flow.

Footnotes:

Russian president Boris Yeltsin ordered ground troops into Chechnya after a failed two-week bombing campaign on this day in… (answer below the dogs)

Highs today of 10 degrees in Norwich and 13 degrees in Swansea.

That’s it. Just time for the obligatory dog photo.

…1994

That’s your lot for 2023. Hope you have a lovely break over Christmas and we’ll be back in January.

Best wishes

All at Inside Edge