Media Training For Charities
Course Overview
We show charities how to demonstrate impact, navigate negative news agendas, and showcase the human stories that media audiences crave.
With a media landscape which has hardened for charities, spokespeople learn how to develop a framework of control for every interview. Within that framework comes the glitter – if you align compelling examples of impact with ongoing news agendas, you can paint a lasting and powerful picture of your organisation. Attendees undergo a range of tailored interview simulations with time for playback and constructive, honest feedback. With examples drawn from the NGO sector to support learning, course components include:
Taking Control:
The importance of focus – shaping a top line in messaging | Linking to a top line without sounding evasive | Foregrounding impact | Effective story-telling
Establishing areas of contention and no-go areas
Studio Etiquette: The do’s and don’ts of being in a studio
Remote Etiquette: How to undertake an interview from home
Being accessible and memorable:
How to connect with the audience I Achieving substance under time pressure
Key principles in communicating effectively I Getting your language right | The power of specifics
Handling newspaper and online journalists:
Avoiding common pitfalls I Ensuring what you want to say ends up in print I Blurred lines between media formats
Workshop features:
- Coaching by experienced BBC journalists
- Realistic interviews
- Honest and constructive feedback
- Space for discussion and reflection
- Unique and comprehensive aftercare
Learning Outcomes
By the end of the session, each attendee should be able to:
- Control interviews
- Paint pictures to support a key message
- Use language, energy and pace to appear authentic
- Tell a coherent story
- Prepare effectively in a short timescale
- Recognise the challenges of different interview and broadcast formats
- Undertake effective print briefings
Aftercare
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
- A follow-up phone call. This could be ahead of an important interview/presentation, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
- Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
- A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.
Clients Include
Bliss
Bond
Carers First
Charity Comms
Children In Wales
Connect Futures
Fareshare
Foodcycle
Institute for Alcohol Studies
Magistrates’ Association
Mencap
Pilgrims Hospice
Stonewall
Royal College of Nursing
Royal College of Ophthalmologists
Royal Free Charity
Royal Marsden
Royal Parks
Royal Star and Garter
RNID
RSPCA
Samaritans
Sustrans
Sutton Trust
TUC
Young Women’s Trust
We’ll flesh out the course overview so you have a fuller sense of how the coaching will look and feel. We can email this to you or schedule an online meeting, whichever you’d prefer. We’ll also provide costings.
If you’d like to speak to any of our current clients for an independent assessment of how we work we’ll also gladly pass on their details (with permission).
Above all, remember this is your session. We’ve been doing this for over 15 years and have a clear sense of what works and what doesn’t, so it might be that you’re happy to leave the detail to us. However if there are components you want included it’s up to us to ensure they are incorporated. This is highly bespoke coaching – and it’s helpful to have a quick chat early on in the process so we can ensure the session matches your exact requirements.
Call: 020 3051 2567
“A superb day – well planned and executed.”
Owen Adams
Pro Vice Chancellor, Durham University
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