Media Training For Executives
Course Overview
Audiences can be more sceptical of those at the top. We offer executives ways to manage a tougher ride on air whilst coming over as authentic.
This is an intensive session matched to the experience of the delegates, building on strengths – and troubleshooting where individuals are challenged. Three TV simulations cover extended interview and soundbite techniques. The workshop includes:
Taking control of interviews I Managing tough questions I Achieving the quality of authenticity I Connecting with sceptical audiences I Avoiding executive speak I Studio and remote etiquette I Handling Doorstepping I Broadcast and print journalists tricks I Building support within an organisation
Workshop features:
- Coaching by BBC journalists with a track record of supporting Executives
- Challenging and realistic interviews
- Case studies focussed on Executive challenges
- Detailed and honest feedback
- Executive aftercare package including follow up call
Learning Outcomes
By the end of the course delegates will
- understand and have had the opportunity to use techniques to handle challenging questions
- apply the communication principles which allow spokespeople to appear authentic and charismatic
- have experienced media scrutiny in a range of contexts and reflected on helpful coping mechanisms
- have had the opportunity to reflect on their own performance and set action points for further development
- be aware of the extensive Executive support available from Inside Edge
Aftercare
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
- A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
- Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
- A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.
Clients Include
- Alan Turing Institute
- Arts and Humanities Research Council
- ASOS
- Association of the British Pharmaceutical Industry
- Brooke
- Buckinghamshire Fire & Rescue
- Catapult
- CERN
- City University
- Civil Service
- Cranfield University
- John Innes Centre
- Natural Environment Research Council
- NHS
- Royal College of Nursing
- RSPCA
- Samaritans
- Science and Technology Facilities Council
- Trades Union Congress
- UK Research & Innovation
- University of Bath
- University of East Anglia
- University of Exeter
- University of Kent
- University of Surrey
So what happens next?
We’ll flesh out the course overview so you have a fuller sense of how the coaching will look and feel. We can email this to you or schedule an online meeting, whichever you’d prefer. We’ll also provide costings.
If you’d like to speak to any of our current clients for an independent assessment of how we work we’ll also gladly pass on their details (with permission).
Above all, remember this is your session. We’ve been doing this for over 15 years and have a clear sense of what works and what doesn’t, so it might be that you’re happy to leave the detail to us. However if there are components you want included it’s up to us to ensure they are incorporated. This is highly bespoke coaching – and it’s helpful to have a quick chat early on in the process so we can ensure the session matches your exact requirements.
Call: 020 3051 2567
“A superb day – well planned and executed.”
Owen Adams
Pro Vice Chancellor, Durham University
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