The Complete Media A-Z
Course Overview
Be a media-savvy organisation. This unique guide to the news landscape includes exclusive first hand insights from both sides of the camera.
This isn’t a session for on air spokespeople, that’s media training. This coaching is designed for those who support spokespeople or want an awareness of how journalists work, how to get on their radar, and – crucially – what makes a good news story. Packed with up-to-date examples, interactive elements and audio and film contributions from journalists working in newsrooms up and down the UK, components include:
audio and visual clips with insights from our pool of journalists | how journalists source stories | the newsroom deconstructed | supporting spokespeople and crafting news stories | how to make sense of complex stories | Different stories for different outlets | Using social media to become media aware
Workshop features:
- Coaching by experienced BBC journalists
- Audio and visual clips used throughout
- Space for discussion and reflection
- Unique and comprehensive aftercare
Workshop formats:
- Small group coaching 4.0 hours to include preparation and review time
- Lecture-style for larger groups 2.0 hours
Learning Outcomes
By the end of the course delegates will:
- Have an understanding of how journalists construct news stories and programmes
- Recognise what makes a good news story
- Be able to tap into news agendas in order to get onto a journalist’s radar
- Have an understanding of what makes an effective on air spokesperson
Clients Include
- Aston University
- Charity Comms
- King’s College London
- Social Worker’s Network
- National Centre for Atmospheric Science
- The Newton Institute
- University of East Anglia
- University of South Wales
We’ll flesh out the course overview so you have a fuller sense of how the coaching will look and feel. We can email this to you or schedule an online meeting, whichever you’d prefer. We’ll also provide costings.
If you’d like to speak to any of our current clients for an independent assessment of how we work we’ll also gladly pass on their details (with permission).
Above all, remember this is your session. We’ve been doing this for over 15 years and have a clear sense of what works and what doesn’t, so it might be that you’re happy to leave the detail to us. However if there are components you want included it’s up to us to ensure they are incorporated. This is highly bespoke coaching – and it’s helpful to have a quick chat early on in the process so we can ensure the session matches your exact requirements.
Call: 020 3051 2567
“A superb day – well planned and executed.”
Owen Adams
Pro Vice Chancellor, Durham University
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