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  • Embrace complexity, yet root an interview in the audience’s world.

  • Be conversational and authentic, yet control the direction of an interview.

  • Prepare effectively, yet handle the unexpected on air.

YEAR OF THE EXPERT

Throughout 2024 we are supporting experts with a series of special audio diaries, podcasts, and webinars. These will feature interviews with academics and journalists, clips of on air encounters worth unpicking, as well as advice for experts keen to get on air and influence the debate. Listen here:

Polarised voices enjoy pushing debates to extremes. Misinformation is rife. It’s time to celebrate how important experts are to the national conversation and reclaim the airwaves from those who don’t deserve it.

We’ve been coaching these brilliant men and women for over 15 years. Our advice to them remains, as it always has been:

TO CONNECT AND CONTROL. BUT NEVER DUMB DOWN

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