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THE NEWSROOM

Media Training Update w/c 12th June

Ill-judged Aubergine

“Good journalism has nothing to do with sucking up to would-be authoritarians but rather it demands brave truth-telling.”

CNN Chief Chris Licht is given the boot. The always excellent Margaret Sullivan explains why…

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It’s Monday 12th June.

Good morning. The week ahead…

Monday: Legal attempts to stop asylum seeker camps being built in Wethersfield and Scampton are heard in the Court of Appeal

Tuesday: Evidence hearings begin in the Covid-19 Inquiry

Donald Trump will appear in court in Miami 

Wednesday: ITV Chief executive Carolyn McCall is quizzed by MPs on the channel’s handling of the Philip Schofield affair

Junior doctors begin three-day strike

Monthly UK GDP estimate

Thursday: 2023/24 Premier League fixtures announced

Friday: The Ashes first test begins

“I’ll tell you what’s toxic and I’ve always found it toxic. Aubergine. Do you like aubergine?”

Regular readers of the MMB will know we’ve a fairly short fuse when it comes to people playing it cute when being door-stepped by a press pack.

I’m yet to see an example of anyone adopting this tactic coming out with any credit and I’d include Gary Lineker – though there are many who disagree. However one thing on which we can surely all unite is that This Morning Editor Martin Frizell’s bizarre, smug response is a crashing new low…

Asked about the incident in front of a House of Commons committee Magnus Brooke, ITV’s director of strategy, policy and regulation said it was

“extremely ill-judged to say what he did”.

A disastrous visual at precisely the moment ITV were trying (and failing) to control the narrative. No wonder it didn’t go down well with his boss. As SNP MP John Nicolson observed:

“I wouldn’t like to be a young staffer going in talking to that editor about bullying given that that’s the way he treats the subject matter on camera in public.”

I thought it was interesting that at the PM’s immigration press conference after his photo op in Dover last week he took questions from the following:

The BBC

Channel 5

The Daily Mail

The Sun

The Times

Kent Online

ITV Meridian

Hardly a broad spectrum is it?

Cat Interrupts Interview. Example 45,763

WATCH HERE

On the Inside Edge website – Tony’s A-Z of media training: 

G is for Gratitude:

Getting an interview request is a form of affirmation – journalists are interested in what you are doing or saying. But don’t let a warm glow cloud your judgement. As producers while we’re trying to get you signed up to the process we can be sweetness and light, but we could be jotting down at the same time the sort of challenging areas the presenter might lob at you when the camera is rolling. Accept that interviews can be robust but draw strength from effective preparation.

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Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Footnotes:

Aged just 55, Labour leader John Smith died on this day in 1994.

Highs of 25 degrees in Ipswich today and 24 in Glasgow.

And this week’s dog-pic-footnote…Stan has a new cushion:

Back on Monday. Have a good week.



Team Inside Edge

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By |23 June 2023|

Media Training Update – w/c 5th June

Jeremy’s Goat

“It really gets my goat when there’s a story with a journalist talking about how they feel…”

The BBC’s International Editor Jeremy Bowen quoted at the Hay Festival expressing his irritation at reporters who insert emotions into their reports.

I don’t give a damn about how they feel…while I myself have had some rough days, that’s not the story. If I’m miserable about it, it’s not the story. It’s not about me.”

READ MORE (paywall)

It’s Monday 5th June.

Good morning. The week ahead…

Monday: Prince Harry is back in the High Court as his battle with Mirror Group Newspapers continues – expected to take the stand Tuesday.

Tuesday: CBI members gather to vote on proposals for the organisation’s future purpose.

ITV quizzed on Phillip Schofield at Draft Media Bill committee session.

Wednesday: Mike Pence expected to launch 2024 campaign.

Thursday: Rishi Sunak makes his first official visit to Washington to meet with US President Joe Biden.

Friday: World Beard and Moustache Championship 

Here’s a question. What percentage of the UK population can remember the 52/48 split in the Brexit Referendum of 2016.

I’ll pop the answer in the footnotes, but have a read of this excellent blogpost from Mark Pack, which opens with this line:

A good rule of thumb is that the more involved you are in politics, the more you over-estimate how much everyone else knows about politics.

READ MORE

Westminster Insider’s latest podcast on the art of the political interview won’t tell you too much you didn’t already know, but it’s a cracking cast list, and Nick Robinson tells a terrific anecdote about Paddy Ashdown excelling in the dark art of unattributable briefings…

LISTEN HERE

The Sun is the least trusted newsbrand in the UK and the BBC is the most trusted, according to new research by Yougov.

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On the Inside Edge website – Tony’s A-Z of media training: 

F is for Fine-tuning:

Overlong preparation can be counter productive but some advance thinking and talking is essential. By saying that illustration aloud you’ll be able to gauge if you need to cut back on the background and get to the really revealing details quicker. It’s not about scripting but it is about testing important elements out conversationally. Share your ideas with a non–specialist in your field; a good indicator of how your words will land with a mainstream audience.

READ MORE

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Footnotes:

Re You The Editor from a fortnight ago – I’ve been (quite rightly) taken to task by a couple of readers for relegating the results of the Northern Ireland local elections to the lower end of the running order.

7 years on, 1 in 3 Brits can recall the 52/48 EU referendum result.

John Profumo resigned from government, admitting he lied to Parliament about his relationship with a call girl on this day in 1963.

Highs of 23 degrees in Glasgow today and 19 in Brighton.

And this week’s dog-pic-footnote…my brother’s dog Vesper. He (sibling, not canine) claims to read every word of the Briefing, so this will be an excellent test of whether that is actually the case. 

Back on Monday. Have a good week.



Team Inside Edge

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By |9 June 2023|

Media Training Update – w/c 22nd May

Scrubs for camouflage

“The Russians were hunting us down. They had a list of names, including ours, and they were closing in.”

The Pulitzer Prizes for journalism were announced earlier this month. I’d thoroughly recommend you take a few moments to read and watch the work of Mstyslav Chernov, Evgeniy Maloletka, Vasilisa Stepanenko and Lori Hinnant from the besieged city of Mariupol. It’s extraordinary stuff.

We were reporting inside the hospital when gunmen began stalking the corridors. Surgeons gave us white scrubs to wear as camouflage.

READ & WATCH

It’s Monday 22nd May.

Good morning. The week ahead…

Monday: Strikes bill vote in the House of Commons

French Open begins

Tuesday: RHS Chelsea Flower Show

Wednesday: Release of Consumer Price Index statistics

Thursday: Release of the UK’s annual net migration figures

Friday: Ofgem announces its latest change to the to the default energy tariff cap

Ofcom report on news consumption in the UK 

And the weekend…

Turkey’s presidential election goes to a runoff on Sunday

In a media training session recently I made an off-hand comment that in my opinion introverts often make better interviewees than extroverts. Someone in the room emailed me this week to ask why. Here’s what I wrote back: 

Introverts work harder to make connections with people they are talking to because that connection makes a potentially uncomfortable social setting a little easier. Translated to an interview context, I suspect it means an introvert has the knack of making a subject relevant to the audience and more rooted in their world. Extroverts don’t always try as hard to achieve that connection, because it isn’t as necessary to them. 

It’s just the beginning of a train of thought I’d be interested in exploring further. 

What do you think?

You The Editor 

A bizarre old running order on the BBC’s 10 o’clock news on Saturday night:

  1. Phillip Schofield/This Morning
  2. Suella Braverman/Speeding Fine 
  3. Martin Amis obituary
  4. Northern Ireland/Local Council Elections
  5. G7/Zelensky in Hiroshima

What would have been yours? Email or tweet us your numbers.

(Mine – for what it’s worth – 2,5,3,1 4)

Radio listening figures (RAJARS) were released last week. It’s literally a bunch of people marking what they (think they) listened to in little diaries so take it with a pinch of salt, but…

1) LBC’s James O’Brien records his biggest audience ever with 1.5 million weekly listeners

2) Radio 4’s Today Programme loses 800,000 listeners in the past year

3) And despite all the ‘outrage’ at Steve Wright being replaced, Radio 2 are up on the quarter & Scott Mills actually increased numbers in that slot.

“A New York Times report was unsparing, calling Vice a “decayed digital colossus”, and noting that at one point it was thought to be worth a now-unfathomable $5.7bn.”

With Vice facing bankruptcy and Buzzfeed dead, what does it mean for the future of news? Margaret Sullivan considers…

READ MORE

On the Inside Edge website – Tony’s A-Z of media training: 

E is for Edge:

A word that’s close to our hearts of course, and an ingredient that every good on air conversation contains. It’s the things that sharpen a guest’s contribution, that cuts through all the stuff people might be doing to reach the audience. It can be in the way you talk – that concern you bring to a troubling subject for example. In terms of content – that specific and telling example or a stonking stat are both ways to sharpen the conversational flow.

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Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideeedgemedia or just reply to this email. 

Footnotes:

Thanks to Laura for following up on our CNN Trump Town Hall piece last week. She recommends this excellent article if you can stomach more. (The opening sentence is an absolute scorcher…)

READ MORE

Peter Sutcliffe, known as the Yorkshire Ripper, was sentenced to life imprisonment after the judge describes him as “an unusually dangerous man” on this day in 1981.

Highs of 22 degrees in Cardiff today and 20 in Derby.

And this week’s dog-pic-footnote…the shower-of-shame following an idyllic afternoon spent rolling in cow-poo:

Back on Monday, unless it’s a Bank Holiday. It’s hard to keep track.

Have a good week.



Team Inside Edge

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By |22 May 2023|

Media Training Update – w/c 15th May

“I like Wes Streeting…”

“It began and ended in a way that everyone could have predicted…”

CNN’s decision to allow Donald Trump a town-hall format has rightly come in for criticism. It was a disaster for the network and almost unwatchable.

“CNN’s conversion into a political and journalistic whorehouse is complete.” Keith Olbermann, former MSNBCC host

Star presenter Anderson Cooper offered this defence: “You have every right to be outraged and angry and never watch this network again. But do you think staying in your silo and only listening to people you agree with is going to make that person go away?”

READ: THE CONTEXT

WATCH: CLIPS

It’s Monday 15th May.

Good morning. The week ahead…

Monday: GCE, GCSE & SATS exams begin

Tuesday: For only the fourth time in its 74-year history, the Council of Europe gathers

Cannes Film Festival opens

Wednesday: Liz Truss speech in Taiwan

Thursday: Local elections take place in 11 councils across Northern Ireland

Friday: G7 leaders gather in Hiroshima

And the weekend highlight…

Salman Rushdie, Hillary Clinton and Jamie Lee Curtis speak at FT Weekend Festival

A curious moment on the Today Programme…

Have a listen to this 15 second clip.

Simon Jack declares his feelings for the Shadow Health Secretary – though you suspect there followed a “…but…” the sharp reaction of a studio producer means the nation will never get to enjoy.

You know what’s coming. Our usual rant about being mindful about microphones and cameras. Assume as soon as you enter the studio that every single one of them is broadcasting every word you utter to the nation.

As you’ll know we’ve long been a fan of the occasional um and urr in an interview. There’s absolutely nothing wrong with it. Adrian Chiles picks up the theme in that odd little column he writes for The Guardian.

When he asked one of his producers whether they ‘de-umm’ pre-recorded interviews he got this reply:

“We don’t really de-um any more. I occasionally do if they de-um a lot but by and large we don’t do it now. Something to do with authenticity.”

READ MORE

On the Inside Edge website – Tony’s A-Z of media training: 

D is for Deadpan:

An over-mobile face can lead you into trouble. What you think is simply an animated expression can morph into revealing too much of what you’re thinking or feeling.The grimace that signals “ that went badly” the smile at something contentious: “oh here we go – I was nervous that might pop up” are just two unnecessary and unhelpful give aways. Instead focus on energy and animation coming through your voice. Aim for stillness in how you look.

READ MORE

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideeedgemedia or just reply to this email. 

Footnotes:

The BBC has a new 10 part podcast called Frontlines Of Journalism, presented by Jeremy Bowen. I’ll have a listen and review in the next couple of weeks, but you can find out more info here if you can’t wait a moment longer.

After just two years of development, Britain tested its first hydrogen bomb over Christmas Island on this day in 1957.

Highs of 13 degrees in Edinburgh today and 15 in Swindon.

And this week’s dog-pic-footnote…spotted outside a shop in Sitges, Spain on May 7th.

Back on Monday, unless it’s a Bank Holiday. It’s hard to keep track.

Have a good week.



Team Inside Edge

LinkedIn  Twitter

By |19 May 2023|

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