Newsroom2026-09-28T09:57:01+01:00

THE MONDAY MEDIA BRIEFING

Media Training Update w/c 6th July

“Ben Emailed”



Edition 540

Good morning. It’s Monday 6th July. (You are over halfway through the year.)

And to those who have just pulled an all-nighter to see England finally put in a proper shift to beat Mexico, the very best of luck getting through today. (Perhaps avoid operating any heavy machinery…)

Ben emailed: “Quick question. Were you as obsessed with weather-related stories as a producer as you clearly are now?”


A little pointed, but I get the message. Final thoughts and then I promise to move on to something else: 


1)
The results of last week’s You The Editor vote: 
44% of you would have led on
Burnham, 36% on weather, and (a clearly weary) 20% of you voted for something else. 


2) I remain genuinely interested in how the media are/should be covering these increasing heatwaves. For instance take this photo in The Times:

As Rachael Orr, CEO at Climate Outreach points out:



“We need new photos of heatwaves. Those that tell the real story.”

Thoughts on this welcome. (Apart from you Ben…)

Newsgathering Diary
Stories to look out for over the next seven days…

Monday: Funeral ceremony in Tehran for Ayatollah Ali Khamenei.

Tuesday: NATO leaders gather in Turkey for two-day summit.

Prince Harry and Meghan Markle begin UK visit; (tbc).



Wednesday: World Economic Outlook update released.


Thursday: Labour Party leadership nominations open.

David Lammy at Chatham House London conference;.



Friday: England face India in first women’s test match at Lords.


Saturday & Sunday: Wimbledon finals, 

Men’s World Cup quarter-finals. England take on Norway at 10pm on Saturday.

Facebook has overtaken the BBC as the single most consumed news source in Britain, and no newspaper made the top ten most popular news sources according to a new report from Charlesbye Strategy,

“If you are only fighting for space on the Today programme and the front pages, you are talking to a shrinking and ageing audience, and that is why adapting is essential,”
Lee Cain, Boris Johnson’s former director of comms.


“Social media gives you a brilliant opportunity to reach the public directly, but some of your key stakeholders: your cabinet, your ministers, your MPs, your councillors, your party members – still get their news from more traditional sources, So you’ve got to do both.”

James Lyons, Keir Starmer’s former director of comms.

This from Mic Wright on Burnham’s pitch to the nation last week is on the money:


As Politicio’s London Playbook email the next morning pointed out: 



“The row over pay is yet another sign of the tightrope Brittin has to walk, as it coincides with the cuts plans and talks with the government over the future of the BBC’s funding.”

Numerous contacts tell me of increasing talk of strike action amongst BBC staff.

Here’s the Guardian write-up.

Two notable moves from the US Supreme Court last week with implications for journalists and press freedom.


1) The court halted an order that would have forced a former Fox News reporter to disclose her source or pay $800 a day in court sanctions.


2) T
he court declined to take up the case of Alan Dershowitz, who claims CNN defamed him while covering remarks he made defending President Donald Trump during his 2020 impeachment.

Footnotes:

On This Day… After nearly a century of service the tram made its final appearance in London on this day in 1952.


Our Week:
We’re working in Brighton and London this week.

The Mutt Photo:

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back on Monday. Have a brilliant week.



All at Inside Edge

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Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |6 July 2026|

Media Training Update w/c 29th June

“The Three Cs”



Edition 539

Good morning. It’s Monday 29th June.

A flashmob You The Editor to kick-off this week. Think back to last Tuesday, the morning after seismic changes to the political landscape, with fresh rumblings over possible contenders considering a run against Burnham. It is also the first day of an intense 72 hour heatwave, record-breaking in many parts of the country.

You are in charge of BBC Breakfast. It is 8am.

What is your lead?

I’ll share their lead next week. Related:

“The UK public are frequently not well served with clear information about the scientifically indisputable connection between greenhouse gas emissions and extreme heat.” 


A group of leading climate scientists have written to broadcast editors to express concern about recent UK heatwave coverage.

“Always be prepared”

We’ve been asking for the single tip readers would pass on to anyone preparing for media engagement. Here’s your second set:

“Prepare well in advance, decide on your top line and make it interesting with examples.”

“Anticipate the challenging questions and implications of your research. Always be prepared and know your audience.”

“Remember who your audience is, be enthusiastic and be yourself. Make it personal…it is a structured conversation not an interrogation.”

“Take control of your interview. They need you, not the other way round.”

“Preparation! Gather stats, examples, human interest stories. Aim yourself with a repertoire of Wow!” 

“The three C’s to media success- confidence, control and colour.” 

“Have a sentence in mind that encapsulates your message and develop your thoughts from there.”

“Take a deep breath before each answer. That pause is essential. Be engaged, excited and use interesting examples.” 

“Avoid lists! It’s too easy to forget to mention item two and three.”


“In one word, preparation. Think how your work relates to the news of the day to pre-empt questions.”

“A midnight news bulletin on Radio 4, which costs very little, is about as close to a core offering as you can get – and yet it will disappear.”

A friend at the Beeb is fond of describing former Head of TV News Roger Mosey as “everyone’s favourite armchair general” but he makes some good points in this Substack for the Media Society. 

“It truly is time for everyone of goodwill to put their energy into finding solutions that will reinvigorate the BBC, and not doom it to decline and irrelevance.”


Speaking of those BBC job cuts…

Newsgathering Diary
Stories to look out for over the next seven days…

Timing tbc: Andy Burnham is expected to set out his economic vision in an address to the City of London.


Monday: Wimbledon begins.

Tuesday: Amos review of national NHS maternity services published.


Wednesday: Energy price cap changes take effect.


Thursday: Ofsted chief inspector Sir Martyn Oliver addresses Festival of Education.


Friday: Taylor Swift and Travis Kelce’s wedding celebrations expected to begin in New York.


Saturday: Donald Trump holds rally at USA 250th Independence Day event in Washington DC.

Sunday: Women’s T20 World Cup final.

Footnotes:

On This Day… American and Russian spacecrafts successfully docked in orbit for the first time in 20 years on this day in 1995. 


Our Week:
We’re working in Manchester, Brighton and London.

The Mutt Photo:

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back on Monday. Have a brilliant week.



All at Inside Edge

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Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |2 July 2026|

Media Training update w/c 22nd June

Trust In News



Edition 538

Trust in news is at a record low since 2015. Social media and video platforms have surpassed traditional news sources. AI chatbots continue to rise. 

Three newslines from the 2026 Reuters Institute 
Digital News Report.

Good morning. It’s Monday 22nd June.

Here’s the opening paragraph of this year’s report, released last week:

There is an enormous amount of info to absorb, and I’ll dip into the report over the next couple of weeks. For now I’d recommend specific sections on the changing landscape of news video, why TV radio and print are losing their news audiences, and the emergence of AI Chatbots.

Some top lines from the executive summary:

Globally social media and video networks are for the first time the single most widely used way of accessing online news, ahead of news organisations’ own websites and apps.

The use of AI chatbots for news is growing quickly but not as quickly as AI use for other purposes.

77% of people globally consume online news video each week.

Trust in news has fallen in 29 of our 48 markets this year, resulting in a drop to the lowest level recorded since we started to measure trust in 2015.

Read the report.

Bleak Times

The reality of the scale of cuts at BBC News is becoming clear: 


BBC Radio 4’s The World Tonight is to be axed after more than 50 years.

Also going:
Money Box Live, AntiSocial, The Law Show and Crossing Continents.

Amol Rajan will not be replaced on Today, meaning the main presenting roster will be reduced to four.

The Sunday morning edition of BBC Breakfast will be scrapped from September. 

The production teams for Sunday with Laura Kuenssberg and Newsnight will be merged.


The News channel will be made more international in focus, building on its growing and potentially lucrative global audience.

And this is just the start I’m afraid. The closure of other programmes across the BBC will be announced in the coming weeks.

“Year Of The Expert” Revisisted



We’ve posted a new set of episodes from our Year Of The Expert series. 
Well worth a listen…

Newsgathering Diary
Stories to look out for over the next seven days…

Monday: Andy Burnham, Lara Bird and Douglas Lumsden expected to be sworn in as MPs following by-election victories.


Tuesday: 10th anniversary of the Brexit referendum.

Former SNP chief executive Peter Murrell sentenced on embezzlement charges.


Wednesday: Nottingham NHS maternity review published.


Thursday: Chancellor’s summer VAT reduction scheme begins.


Friday: BMA ballot of resident doctors over pay offer closes.


Saturday: England play final World Cup group stage match against Panama.

Footnotes:

On This Day in 1981… Mark Chapman changed his plea to guilty and admitted murdering John Lennon in December the previous year.


Our Week:
We’re working in Brighton, London and Norwich

The Mutt Photo:

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back on Monday. Have a brilliant week.



All at Inside Edge

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Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |22 June 2026|

Media Training Update w/c 15th June

The Unexpected Resignation



Edition 537

Good morning. It’s Monday 15th June.

Shoddy work from the BBC’s One O’Clock News team last week…

It’s over to you for the next two editions…
We’ve been asking for the single tip readers would pass on to anyone preparing for media engagement. Here’s your first set:

“Think about your rhythm and when to add emphasis. Be clear on your top line and what you’re asking for. Try and relax. You are the expert.”

“If you can’t dazzle them with brilliance, don’t try to baffle them with B/S. They’ll know…imagine you’re talking to friends about your work and enjoy it”

“Practice! Practice speaking out loud and getting points across in a concise way. Try talking to the mirror or record yourself into your phone.”

“Consider what you are most passionate about in your research – why it is worthwhile in the difference it may make. Don’t try and cram too much in. Have a single consistent theme.” 

“Remember no one knows your findings better than you.”

“Speak with enthusiasm – show that you are genuinely interested in your research.”

“Be passionate about your story and relate it to people and real life and the rest is easy.”

You might remember I bumped into a reporter friend who had spent the previous week covering the record-breaking May temperatures. She described the dilemma facing journalists. How do you tell a story that contains three very different truths at the same time?


1) the impact of climate change

2) the immediate threat to, or loss of life 

3) for great swathes of the population it was just a joyous day at the beach

We asked you if reporters were getting it right…

Newsgathering Diary
Stories to look out for over the next seven days…

Monday: Court of Appeal rules in Home Office challenge to Palestine Action ban repeal.

G7 Summit begins in France.

BMA resident doctors’ strikes begin.

Tuesday: 10th anniversary of the murder of Jo Cox.


Wednesday: England play their first World Cup fixture against Croatia.

UK inflation data.



Thursday: By-elections in Makerfield, Aberdeen South, and Arbroath and Broughty Ferry.


Friday: Scotland take on Morocco at the World Cup.


Saturday: UK Athletics Championships.

For decades 60 Minutes was regarded as the gold standard of television journalism…


Fiercely independent, editorially confident and largely immune to the turbulence affecting the wider media industry. Not anymore. A fab read from Variety lifts the lid on a newsroom in open revolt, with former staff accusing new CBS leadership of dismantling one of America’s most respected news brands…

You can read Marlow Stern’s Variety article here.

Footnotes:

On This Day: A massive bomb devastated the Arndale Centre in Manchester on this day in 1996.


Our Week:
We’re working in London, Brighton, and then onto Poland this week.

The Mutt Photo: on a walk last week. Still cute as a button.

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back on Monday. Have a brilliant week.



All at Inside Edge

LinkedIn  Twitter
 
 

Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |15 June 2026|

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