Let’s talk about pre-interview briefings. A quick telephone chat with a producer in the lead-up to going on air is a good way to control the flow of information. If you get it right.

Here are 5 tips:

1) Be proactive
Some producers will require off-air briefings, but many won’t. When the idea of an interview is first mooted, always request a short telephone briefing with the producer assigned the story

2) Be prepared
A bad off-air briefing will leave the producer more confused at the end of the call than they were at the beginning. Work out the direction you want the interview to go in before you pick up the phone

3) Don’t be too subtle
Preface your key content with phrases like “What’s new about this is…” or “the real game-changer here is…”

4) Ask questions
An off-air briefing is a chance for you to build a logistical picture about the interview. Questions might include: “Is the interview live or pre-recorded?” “Are other guests expected?”

5) Plug your social media
If you are going to tweet about your appearance on the programme, flag this up to the producer in the off-air briefing

Hitting your peak in the interview itself is grounded in making the preparations that work for you. It is intensely individual. Some will improve through rehearsing responses to questions fired at them, for others that augurs sounding over prepared and stilted. What just about everyone can benefit from, is talking about something that energises or drives them about their topic just before the interview starts. It warms you up before you turn to that laptop lens, even if only that wall in the spare room is listening. Presenters and audiences alike warm to spikes of colour, of compelling detail, and you’ll more likely to deliver that colour if those words have just been articulated.

Jotted down 5 thoughts on working with radio and TV news presenters.

1) They have egos
However this doesn’t mean you should fawn over them, refer to them repeatedly by their first name in interviews, or preface every answer with ‘that’s a good question’. None of this washes

2) They are busy
Presenting is a tough gig and involves some pretty furious multi-tasking. A presenter’s last priority is to put you at your ease. Expect to be ignored in the lead-up to going on air

3) They can be mischievous
Keep your guard up right until the last breath of an interview. A final and seemingly casual throw away personal question or off topic curve-ball can be laced with danger for interviewees

4) They respect content
The best way to get a presenter on side? Be compelling. Be relevant. Be newsworthy. Involve the audience. Bring your subject to life

5) They’re not bad people
Actually some of them are. But the vast majority are thoroughly decent people who are very well paid to do a very difficult job. Also, some have 3:30 am daily alarm calls. At the very least, they deserve our sympathy for that…

So many people we work with say they never watch their interviews back. (You should. It’s usually always better than you think it will be.) Here are 5 people who could give you feedback:

1) The producer
Possible but unlikely. Producers are busy and won’t prioritise feedback. Ask when the initial bid is made from the journalist. “I’m happy to do the interview but I’d really appreciate some feedback”

2) Your press officer
Sometimes reluctant to feedback negatively, particularly if they are in a more junior role to you. One tip is to ask for 2 positive and 2 negative comments from the interview

3) A critical friend
Someone completely unrelated to your topic – did the language work for them? Did the story have sufficient impact?

4) Listeners/Viewers
Social media is a very warped filter from which to glean feedback, so take comments with a large bucket of salt, but observations can occasionally be extremely perceptive and well-informed

5) You
Always listen and watch back interviews you undertake. Virtually all programmes are online after broadcast. Critique yourself fairly but don’t forget to reflect on the positives. We tend to skate over the good stuff.
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PS One of our followers @lhammondsoas, added an excellent sixth:

6. Your parents (and/or kids). If they are like mine, they will be brutal but honest. And they’ll love you anyway.