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“Media Training A-Z”: X is for Xmas
Such a frantic lead up, and then it’s all over in a flash – apart from the stray wrapping paper and some cold fowl. That lengthy preparation period can feel a chore and prepping for an upcoming interview can appear equally thankless. One way to cut the pain is have stored away terrific illustrations and pithy explanations ahead of time. Make talking through your subject and getting critiqued by colleagues a monthly event. Check out what’s contentious through regular catch ups with your comms team. It’s a bit like baking the Christmas cake in advance; it’ll improve with time and you’re not under the same time pressure.Not Your Usual Stormy Sunday Political Interview
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“Media Training A-Z”: W is for West Yorkshire
I could add the Wirral, Weston-super-Mare and of course, the whole of Wales. They’re proud regions, towns and countries in their own right. Keep relevant when undertaking an interview about their patch. If you have statistics that can be broken down by region, make sure you have them to hand. If you can respond to a policy that’s unique to the National Assembly in Cardiff and not adopted by the Westminster government, then that’s a way of connecting to one of the four nations of the UK. Resorts are distinctive, with wildly variable employment rates over the four seasons – can that insight shape how you talk about the economic fallout of the pandemic? You are striking a chord with a specific audience and are more likely to keep people watching and listening to what you’ve got to say.
From @InsideEdgeMedia
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