Newsroom2025-02-18T09:24:00+00:00

THE NEWSROOM

From @InsideEdgeMedia

Today’s tip…
 
“A presenter’s ‘And finally’ can often cue the more personal interview question.  Keep focussed,  remember your no-go areas but embrace the personal when you can. Audiences warm to it.”
By |10 November 2020|

Biden Front Pages

Some great front pages today…

By |8 November 2020|

“Media Training A-Z”: V is for Vision

Great to have, but there is a danger lofty thoughts simply float off through the ether and aren’t in any way absorbed by our audiences. Two aspects of what can be called mission statements are entirely unhelpful; by their very nature they tend to be generalised and they are aspirational. From my point of view, then, a spokesperson I’m interviewing who talks in these terms can appear as if they’re not doing much. 

Take COVID:

“We’re working to ensure our staff remain safe and so infection rates should remain low at our centres ” 

It’s stating the obvious – well, of course you’re looking out for your staff but HOW? and WHY then will this be effective in securing their health? Alway think of deliverables. 

“Here’s how we’re protecting staff/students/the public”. 

That’s when you become convincing.

By |6 November 2020|

From @InsideEdgeMedia

How’s this for an Election Day media schedule for Democrat and former Presidential candidate Pete Buttigieg…

By |3 November 2020|

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