THE NEWSROOM
“The Media Training A-Z” – U is for Underpowered

“There is nothing of interest here”. We switch off.
This diminuendo can be because the speaker lacks confidence in what they’re saying. It’s sometimes because they’re already thinking about the next point rather than focussing on what they’re actually saying now – it can on occasions be accompanied by a slightly distracted look. So, don’t waste your content. Energise to your closing words and stay in the moment.”
Media News – w/e 30th October
Here’s a preview of this week’s Media News section of the Monday Media Briefing:
Another Briefing, another high profile BBC departure. This time it’s the excellent Mark Mardell, who announced on Twitter that yesterday’s World At One and World Tonight would be his last after 30 years at the Corporation.With the seismic election just a day away, this is an excellent article from the Columbia Journalism Review on how the press has covered the last four years of the Trump presidency
Sir Harold Evans died earlier this year. We’d recommend this Archive on 4 from 2018 in which Razia Iqbal travels to New York to interview the Legend of Fleet Street.
“Print will prosper for much longer than anyone thinks” The i reaches 10 years. Here, the current editor reflects.
“The Media Training A-Z” – T is for Trigger-Happy
“Firing off an interview answer quickly is rarely wise, but it’s especially unhelpful in remote interviews. The sort of online platforms we’re all using cleverly react to your voice but the technology struggles when one voice is overlaid on another. Jumping in just after, or even before your interviewer completes the question, means the start of your answer will definitely not be heard and may not even be seen. Think of your response as part of a relay – a handover from one talker to another needs a momentary pause. Then your opening words will achieve the impact they deserve and you will be filling the shared screen. An exchange that breathes is also more easily consumed by your audience. So don’t rush.”
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