Good morning. It’s Monday 8th July 2024

“It’s the Taylor Swift, the Serena Williams, the Simon Rattle of pre-interview questions. You simply have to ask it.”

For this chapter of Year Of The Expert you can watch as well as listen as we get into the detail of Part 3 – Interview Preparation.

This week…

If you ask one question before saying yes to an interview request, make it this one…

The week ahead:

Monday: Narendra Modi heads to Russia on Monday (July 8) for talks with Vladimir Putin 

Tuesday: Sir Keir’s first week in office sees him off to Washington DC for the NATO Summit

Planned launch of Ariane 6 rocket

Wednesday: England v West Indies first test 

Thursday: Monthly estimate of GDP 

Friday: M25 partial weekend closure 

Wireless Festival 

Sunday: Final of the men’s Euro Championships

Emmanuel Macron attends Bastille Day ceremony in Paris 

Olympic Flame arrives in Paris

Footnotes:

Ronald Biggs – serving a 30-year prison sentence for his part in the Great Train Robbery escaped from Wandsworth prison on this day in 1965.

Highs of 21 degrees in Leeds today and 17 in Southampton.

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

“The lines are so blurred now between media formats.”

For the next two chapters of YOTE you can watch as well as listen as we get into the detail of Part 3 – Interview Preparation.

First up…

What are the crucial questions a producer needs to answer before you agree to undertake the interview? 

Good morning. It’s Monday 1st July 2024. Election Week.

Monday: Day 1 of Wimbledon

Hungary takes over the rotating presidency of the Council of the European Union

Tuesday: Court hearing in Nigel Farage milkshake case

BMA junior doctor strikes end

Wednesday: First ever Esports World Cup begins

Thursday: General Election

Nathan’s 4th of July hotdog eating contest

Friday: Church of England General Synod



Saturday: First year-long stay ends for NASA’s Mars habitat

Sunday: The all-important second round of France’s snap elections

Footnotes:

The Radio Times asked Rishi Sunak about the TV he enjoys.

This was his reply…

“l’ve recently enjoyed watching Bridgerton with Akshata. I’m always in awe at the talent that we have in this country, and fantastic period dramas like this showcase why this country stands as a creative industries superpower.”

Politicians’ persistent inability to give an answer sounding like something a normal human being would say never ceases to amaze me. 

(Imagine sitting in the pub and coming out with that line.)

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Hong Kong was handed back to the Chinese authorities – ending more than 150 years of British control on this day in 1997.

Highs of 16 degrees in Scarborough today and 17 in Sunderland.

And finally just time for the obligatory dog photo. Stans seeks some shade…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

Good morning. It’s Monday 24th June 2024. Coming up this week:

Monday: Trial begins in Holly Willoughby kidnap case 

Tuesday: Fujitsu IT expert and one of the architects of the Horizon system, Gareth Jenkins gives evidence to the Post Office Inquiry

UK state banquet for Emperor and Empress of Japan

Wednesday: The final head-to-head TV debate of the campaign, hosted by the BBC’s Mishal Husain in Nottingham

Thursday: Junior doctors begin five-day strike

First Presidential Debate, Atlanta.

To get you in the mood, here are some iconic make-or-break moments from Presidential debates over the decades…

Friday: Iranians elect a new president following the death of Ebrahim Raisi

Glastonbury Festival begins

Saturday: Pride in London Parade

Sunday: Premier League PSR accounts deadline day

“How do you change the gene of a tomato?”

How an innocent question in a media training interview simulation led to a brilliant insight into how to address the complex with concision in interviews.

LISTEN HERE

Footnotes:

Avoidance at record levels as four in ten “worn out by news”. READ MORE

Tom Garry joins the Guardian as a women’s football writer with the aim “to cover the good, the bad and the ugly of an ever-expanding game” READ MORE

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The country’s rail network was thrown into disarray as the National Union of Railwaymen began its work-to-rule and ban on overtime on this day in 1968.

Highs of 21 degrees in Swansea today and a mighty 26 in London.

And finally just time for the obligatory dog photo. Lazy days…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

“The mindset you need to have is that you’re there as enablers. You’re there to help them explain to the public some complex stuff about the way our world works and the impact it has on society.”

We’re continuing last week’s theme of how press officers can support you in your media engagement with the thoughts of Andrew Stronach, Head of External Relations at the Quadram Institute.

LISTEN HERE

Good morning. It’s Monday 17th June 2024.

Monday: Reform UK launch their manifesto

Tuesday: Israel: UN Human Rights Council begins its latest session in Geneva

Taylor Swift in Cardiff

Wednesday: Deadline to register for general election postal vote

Thursday: Bank of England decision on interest rates

450th day in Russian custody for WSJ journalist Evan Gershkovich 

Friday: UK retail sales figures 

Saturday: London Climate Action Week begins 

Resolution Foundation report on living standards

Sunday: RMT union holds AGM 

Footnotes:

The Euros are well underway. Joel Golby wrote a good article in the Guardian about how politicians consistently fail to be able to express their love of football without sounding, in his words, “eerie and disingenuous” READ HERE

To my mind, there is only one politician on earth who can talk about football and not make me cringe. Watch this Sky Sports interview with Gordon Brown. This is how you do it. WATCH HERE (X/Twitter)

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Russian dancer Rudolf Nureyev broke free from security guards at Paris airport and asked for asylum in France on this day in 1961.

Highs of 19 degrees in Luton today and 17 in Wrexham.

And finally just time for the obligatory dog photo. Leo’s gorgeous mate Ari…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge