Social Media Training For Researchers
Course Overview
Coaching which inspires and unlocks the potential of social media, yet also brings a reality check with tips on reputation protection & achievable goals.
Packed with examples and embedded in the Higher Education sector, we take a recent piece of research from your institution and use it as a case-study to allow attendees to apply newly-acquired knowledge and skills. It’s hands-on, practical coaching culminating in an achievable and personalised social media strategy. Course components include:
Why bother? The benefits and pitfalls | Incorporating social media into the research cycle | How, what, when and who to Tweet | Building a useful, constructive network | Momentum: a long term social media strategy | Dealing with the darker side | Metrics | Best Practice case studies
Additional content can include:
LinkedIn: Our 6 minute a day strategy | Writing and promoting an academic blog | Using Periscope and Snapchat as teaching aids | Using social media to connect with journalists
Workshop features:
- Coaching by experienced BBC journalists and social media experts
- Practical hands-on experience
- Honest and constructive feedback
- Space for discussion and reflection
- Unique and comprehensive aftercare
Workshop formats:
- Small group coaching 4.0 hours to include preparation and review time
- Lecture-style for larger groups 2.0 hours
Learning Outcomes
By the end of the course delegates will:
- have developed a personalised roadmap for the next stage of social media engagement
- – be aware of the skills to protect their reputation as a digital academic
- have an awareness of the benefits of both passive and active social media usage
- have had the opportunity to reflect on personal social media engagement up to this point
Aftercare
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
- Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
- A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.
Clients Include
- Cranfield University
- Edinburgh Napier University
- Durham University
- King’s College London
- South Coast Doctoral Training Partnership
- University of South Wales
- Institute of Psychiatry
So what happens next?
We’ll flesh out the course overview so you have a fuller sense of how the coaching will look and feel. We can email this to you or schedule an online meeting, whichever you’d prefer. We’ll also provide costings.
If you’d like to speak to any of our current clients for an independent assessment of how we work we’ll also gladly pass on their details (with permission).
Above all, remember this is your session. We’ve been doing this for over 15 years and have a clear sense of what works and what doesn’t, so it might be that you’re happy to leave the detail to us. However if there are components you want included it’s up to us to ensure they are incorporated. This is highly bespoke coaching – and it’s helpful to have a quick chat early on in the process so we can ensure the session matches your exact requirements.
Call: 020 3051 2567
“A superb day – well planned and executed.”
Owen Adams
Pro Vice Chancellor, Durham University
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